Under Armour Inc. launched the Connected Fitness Business Division in 2014. Building the world’s largest digital fitness community by providing interactive tools to make fitness social, simple and rewarding. The flagship consumer brands – MapMyFitness, MyFitnessPal, and Endomondo – are among the most popular apps on iOS and Android and the cloud-based platform, +150 million users strong. MapMyFitness is an open platform, seamlessly integrating with more than 400 fitness tracking devices, sensors and wearables. Offering integrated marketing and advertising solutions, premium consumer subscription products, and a SaaS platform that helps partners of any size tap into advanced fitness tracking technology, workout database, nutritional data, calorie calculators, and 160+ million of the best running, cycling and walking routes around the world.