Focus on the Family

Great advertising is about reaching the right audience with the right message at the right time. I love the art of doing this well by learning and understanding human behavior. This requires a solid grasp of audience segmentation, data mining, analytics, geotargeting, and other advertising tools. I have over two decades of experience in planning and executing media campaigns with integrated digital and offline media, customized to the clients’ audience, objective and budget. LinkedIn: https://www.linkedin.com/in/doug-sommer-748b915

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