Point of Purchase Advertising in Urban C-stores

National Retail Solutions, a division of IDT Corporation (NYSE: IDT), operating one of the nation’s fastest growing point-of-sale networks for independent retailers, is proud to offer “bodegas” and other independent retailers the tools to compete against big retail chains.

We are leveraging our point-of-sale (POS) terminal network to provide consumer-facing* advertising in bodegas and other independent retail stores nationwide.

Today, over 3000 stores nationwide use NRS’s Point of Sale system. NRS leverages this aggregated buying power of these bodegas to negotiate coupon and advertising deals with CPG manufacturers and advertising agencies. Most of our stores are based in heavily urban and dense areas. 80% of the customers who visit our stores are Hispanic.

Each Point of Sale system comes with a customer display screen, with rotating ads. The customer facing screen lives at the point of purchase. Average sales lasting between 45-90 seconds and we see an average of 200 unique customers a day. When and ad on the customer facing screen is run in conjunction with our BR Club rewards program, we have seen sales lifts of up to 42%!

This ad space not only helps the store owner sell more, but it helps CPGs and other brands gain insight into a buying network they historically had little access to.

The advantage of a point of purchase ad is clear. We are excited to show how effectively our network can extend marketing reach in the Hispanic market. This ad space reaches the targeted audience with proven impressions. Not many other companies can guarantee that consumers are seeing their ads

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* NRS retail terminals feature dual facing high-definition monitors. The customer-facing display shows a split screen during transactions, displaying the register tape on one side and on the other side, special offers and promotions from a variety of advertisers including consumer packaged goods (CPG) providers. Before and after a transaction, the display rotates between static and video ads at adjustable increments.