Native advertising in Food & Beverage Magazine is a type of online advertising, that matches the form and function of the platform upon which it appears. Basically, it manifests as an article produced by you the advertiser with the specific intent to promote your product to the restaurant / hospitality buyers, while matching the form and style which would otherwise be seen in Food & Beverage Magazine's editorial. The word "native" refers to this coherence of the content with the other media that appears on fbmagazine.com
Instead of embedded marketing's technique of placing the product within the content, in native marketing the product and content are merged.
For 20 years Food & Beverage Magazine remains the accepted voice and leading B2B trade publication for the Restaurant-Food Service-Hospitality industries; ranked #1 in traffic among industry web sites. We serve the information needs, with cutting edge and authoritative coverage of trends and industry news; over 6.6 million monthly readers including Restaurant Owners, Executive Chefs, as well as, F&B, Wine, Spirits and kitchen Directors. . Success with the most advanced editorial targeting tactics; converting readers into buyers and driving sales thru conversions while staying on top-of mind. Knowing that buyer intent data is our most valuable marketing asset, we leverage this to its full potential. Food & Beverage Magazine uses the Collect, Convert and Optimize strategy to benefit our marketing partners’ goals