Steven Cole

Brings over 25 years of experience in sports marketing with the past 19 years almost exclusively in motorsports within NHRA drag racing, NASCAR and IndyCar. Resides in Southern California and handles all IHRA corporate partnerships as Vice President. Prior to joining the IHRA handled all sponsorships for John Force Racing as the Director of Strategic Partnerships and Licensing. Before that sponsorship consulting through own company, ColeTrain Marketing specializing in creative marketing, product licensing, promotions and new business development within the professional motorsports sports and entertainment industries. Former VP of Marketing for Victory Management Group and was named as the first Vice Chairman of Doug Herbert’s BRAKES Foundation to promote safe teen driving. Also served as SVP of Marketing, Advertising and PR for Action Performance Companies Inc, the leader in motorsports marketing and merchandising that was publicly traded on the NYSE.

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