Align your business with an unmatched positive environment during nearly 600 hours of coverage over 16 days. Comcast Spotlight places advertisers near more medal podium ceremonies and more long-form coverage of the niche and cult winter events fans love.
The Olympics are a family friendly event. One of the few major television events that whole families can watch together.
The 2016 Nielsen Sports report showed that when evaluating ad effectiveness, we see that ad memorability and brand memorability of the ads within the Rio 2016 Olympics were about 15% and 25% more effective than the average sports programming outside of the Olympics.